Changing one’s own beliefs might seem difficult, but with the right technique, it becomes an easy and straightforward process. Once learned, any person can use the technique to tackle their assumptions about themselves that they thought would never change.

In order to explain how it works, we first have to talk a little bit about beliefs:

Neurobiology of belief

A belief is an attitude that something is the case, or that some proposition about the world is true. The information about the proposition and its truth value are all stored in the biological tissue of the human brain.

The biology of the human brain makes it possible to believe in anything. We will not go into the detail of what “true” is and how it is perceived—we assume that the feeling of trueness is evident to the reader. Just knowing the following biological facts is enough to understand what we present later on:

  • The brain is composed of specialized cells called neurons.
  • Information is encoded in brain tissue through the connections they make with each other. This also includes beliefs.
  • The more a group of neurons (called a neural circuit) are activated, the stronger the connection between them becomes.
  • In order to activate a neural circuit encoding a specific information, you just need to recall that information. Recalling can be triggered with verbal cues.

That’s it. When the neural circuit encodes a belief, you can make it stronger by repeating it verbally, either through the inner or the outer voice. Doing so strengthens the connections in the neural circuit and makes it last longer. This phenomenon is called neuroplasticity.

In this work, we present a scientific methodology that makes use of repetition-induced neuroplasticity in order to change the perception and beliefs related to one’s own self and the outside world. We call it Repetition Therapy, or RT for short. RT makes use of introspection and affirmations to achieve long-lasting positive effects on the human mind and psyche.

RT bootstraps lightspeed personal development by eliminating any doubts on one’s ability to change, and puts the individual on a path of complete cognitive restructuring. Once learned, it becomes a very useful lifelong habit for living intentionally, and writing one’s own story.

“That’s b****t. People don’t change.”

No, it’s not b****t, and yes, people can change—but only when they want to. Trying to believe in something new or something which contradicts your existing beliefs is similar to pulling yourself up by your own bootstraps. If you are 100% sure that you want to change, but don’t believe that RT could work for you, we would like to invite you to an experiment. (If you do believe that RT can work for you, you can skip to the next section.)

Below are 10 affirmations that contain scientific facts about psychology, and physiology of the brain. Please find a place where you can read these out loud to yourself, and proceed to do so.

  1. The human mind can be trained to be more positive.
  2. It is scientifically proven that by repeating actions, we make neural connections in our brains stronger.
  3. Repetition is the most powerful tool for breaking out of self-fulfilling prophecies.
  4. Neurons in the brain can be remolded regardless of age or experience.
  5. I am increasing neuroplasticity in my brain as I repeat this statement.
  6. I see that if I did this for a very long time, I could induce a permanent change in my beliefs for the better.
  7. Belief does not have to be religious, mystical or mythological.
  8. Belief and doubt can work hand in hand, allowing me to unlock my true potential for love, wealth and happiness.
  9. I choose to believe in myself, and my power to change the neurological structure of my brain for the better.
  10. Repetition Therapy is backed by scientific evidence, and it works.

Congratulations for coming this far! Now, take a moment to note how you feel. You might be feeling awkward, because certain cultures condemn talking to oneself out loud. You might also be feeling skeptical of, or even uneasy about what you have just read. If that is the case, there is a high chance you are experiencing cognitive dissonance. It is the unpleasant feeling we get when we encounter or do something that contradicts our current beliefs. You can assure yourself about the scientific quality of these statements by taking a look at the following references:

Kleim JA, Jones TA, Principles of experience-dependent neural plasticity: implications for rehabilitation after brain damage, J Speech Lang Hear Res. 2008 Feb; 51(1):225-39

Principle 4: Repetition Matters — Simply engaging a neural circuit in task performance is not sufficient to drive plasticity. Repetition of a newly learned (or relearned) behavior may be required to induce lasting neural changes. […] Thus, some forms of plasticity require not only the acquisition of a skill but also the continued performance of that skill over time. […] Plasticity may represent a surrogate marker of functional recovery indicative of behavioral change […] repetition may be needed to obtain a level of improvement and brain reorganization sufficient for the patient to continue to use the affected function outside of therapy and to maintain and make further functional gains.


Unkelbach C, Koch A, Silva RR, Garcia-Marques T., Truth by Repetition: Explanations and Implications. Current Directions in Psychological Science. 2019;28(3):247-253.

No matter which mental processes may underlie the repetition-induced truth effect, on a functional level, repetition increases subjective truth. […] repetition does influence subjective truth psychologically.

Now, with this information in mind, please try repeating the affirmations above one more time. Note any difference, like whether it gets easier this time. Feel free to repeat them as much as you would like, and then proceed to the next section.